Loyalty, simple. Cards that just work.
No more paper lists or stamp cards. Digital loyalty cards delivered directly to Wallet. No app downloads. No logins. No friction. Just scan and go.
Featured in
Wallet
Bean & Brew
Loyalty Card
6
punches
4 more for a FREE coffee
Visa Card
Platinum
Black
Gold
How it works
From first scan to loyal customer in under 30 seconds
Scan QR Code
Customer scans your QR code at the counter
Quick Signup
Enters their name on a branded signup page (10 seconds)
Add to Wallet
Taps 'Add to Wallet' and they're done
Earn Rewards
Card lives in their phone, always with them
Scan QR Code
Customer scans your QR code at the counter
Screenshot 1
Scan QR Code
Quick Signup
Enters their name on a branded signup page (10 seconds)
Screenshot 2
Quick Signup
Add to Wallet
Taps 'Add to Wallet' and they're done
Screenshot 3
Add to Wallet
Earn Rewards
Card lives in their phone, always with them
Screenshot 4
Earn Rewards
Scan Customer Card
Use the web app to scan the customer's wallet card or search by name
Screenshot 1
Scan Customer Card
Add Punch
One tap adds a punch - customer sees it update in real-time on their phone
Screenshot 2
Add Punch
Redeem Reward
When they hit the goal, redeem their reward with a single tap
Screenshot 3
Redeem Reward
Track Analytics
View customer visits, popular times, and redemption rates in your dashboard
Screenshot 4
Track Analytics
The numbers that matter
When your loyalty card is in Wallet, it's never forgotten
| Metric | Paper Cards | Loyalty Apps | |
|---|---|---|---|
| Signup completion | 70% | 15% | 95% |
| Cards 'lost' | 40% | 0% | 0% |
| Customer remembers card | 30% | 20% | 100% |
| Time to signup | 5 sec | 3 min | 30 sec |
Scan a real pass
Each QR opens a live demo pass. Add it to your wallet — that's the experience your customers get.
Want a fully branded one? Make your own in 5 minutes.
Loyalty, but for grown-ups
Five reasons local businesses keep their customers coming back with gpass.
Zero friction signup
No app store. No account. No password to forget. Customers join in under 30 seconds with a QR scan.
- Scan, name, done
- Works in iOS Camera and Android
- No customer download required
Saturday 12 April
09:41
Wallet
Near Bean & Brew
Your loyalty card is ready
Lock-screen, on the spot
Wallet cards surface on the lock screen at the right moment. Send free push notifications when a customer is nearby.
- Free, unlimited push notifications
- Geo-aware reminders
- No app needed to receive them
Instant updates
Add a stamp and the card refreshes on their phone in real time. Your customers watch their progress fill up.
- Real-time sync to Apple & Google Wallet
- Auto-expiring rewards
- Live counters
Fully branded
Your colors, logo and copy. Every pass looks like you designed it — because you did.
- Custom color, logo and strip image
- Editable reward copy
- Front and back fields
Active passes
1,284
Built-in analytics
See active passes, redemptions, daily check-ins and your most loyal customers — without bolting on another tool.
- Daily active passes
- Redemption funnel
- Customer cohorts
Show up on the lock screen — no app, no fees.
From welcome notes to balance reminders to geo-targeted promos. Send unlimited push notifications, completely free.
Saturday 12 April
09:41
Wallet
Welcome, Maria!
Your loyalty card is live. First coffee on us ☕
Bean & Brew
Tap to open
Saturday 12 April
09:41
Wallet
Almost there
You're 2 stamps from a free latte
Bean & Brew
Tap to open
Saturday 12 April
09:41
Wallet
You're nearby
20% off if you stop in within the hour
Bean & Brew
Tap to open
~90%
push open rate vs ~20% email
€0
per send, forever
0 apps
for your customers to install
What independent shops see in their first 90 days
Loyalty in Wallet doesn't just look better — the numbers move. Aggregated across active gpass merchants.
+0%
Higher average order value
Pass holders spend more per visit — they remember what they're earning toward.
0.0×
Redemption rate vs paper
Wallet passes don't get lost in coat pockets or the dishwasher.
0%
Pass retention at 90 days
Passes stay installed because they live where the phone already pays attention.
0s
Median time to sign up
Scan, name, add. No app store, no password reset email, no "check your inbox."
€0
Acquisition cost per pass
Every signup comes from your own counter or your own send. No ad spend, ever.
0%
Push open rate
Lock-screen wallet pushes don't compete with email noise.
Source: aggregated, anonymised data across active gpass merchants. Your numbers will vary by category and effort.
Design your pass in real time
Pick a template, color and card type. Flip the card to see what's on the back. This is what your customers will actually see.
Template
Bean & Brew
Stamp Card
4 more for FREE coffee
Simple, transparent pricing
Everything you need to run a world-class loyalty program.
Billed monthly. Cancel anytime.
14-day free trial. No credit card required.
What it does for the businesses using it
Real numbers from independent shops running gpass loyalty.
Average order value
"We saw a huge bump in average order value once people stopped losing their paper card. The stamps just live in their phone."
Marta R.
Owner · Bean & Brew
Repeat visits during a campaign
"The geo-push got us into the conversation again. We sent one notification on a Saturday and the queue was out the door."
Jordi P.
Manager · Polished Studio
Sign-ups in the first 7 days
"Setup took an afternoon. By the next weekend we had 200 customers in the program — without paying for a single ad."
Aina S.
Owner · Sweet Scoops
Want to talk to a customer? We can introduce you.
For every local business
Customize rewards for any business type
Coffee Shops
Buy 9, get the 10th free
Hair Salons
5 haircuts, 20% off next visit
Restaurants
10 meals, 1 free entrée
Bakeries
8 pastries, free coffee
Fitness Studios
12 classes, 1 month free
Retail Stores
$200 spent, $20 reward
Plugs into the stack you already run
Wallets, POS, payments, email, eCommerce — gpass slots in next to the tools your shop uses every day.
Wallets
Point of sale
Payments
Email & SMS
Plus a full REST API, webhooks and a Zapier app for everything else.
Frequently Asked Questions
Everything you need to know about
Customers simply scan your QR code with their phone camera, enter their name on a quick signup page, and tap 'Add to Wallet'. The whole process takes under 30 seconds and requires no app download.
Since the card is linked to their Apple or Google account, it automatically restores when they sign into their new device. All their punches and progress are safely backed up in the cloud.
You can upload your logo, choose your brand colors, set your reward structure, and customize the card text. Every card looks uniquely yours.
No app download required. The loyalty card goes directly into Apple Wallet or Google Wallet, which are already built into every smartphone.
We have an easily accessible website app which one can use to scan the customer's card or lookup someone's name manually. One tap or scan and the punch is instantly added to their card, and the punch is reflected in real time!
No limits at all. Our €39/month plan includes unlimited customers and unlimited loyalty cards. You only pay one flat fee regardless of how popular your business becomes.
Get started today
Setup takes 5 minutes. Create your store profile, customize your card, download your QR code, and watch customers join.
No credit card required