GPASS

Connecting offline with online

Your in-store customers are invisible to your marketing.

They walked in seven times last month. Klaviyo has no idea.

GPASS captures customer identity at the point of visit—Wallet pass, QR scan—and sends it to the tools you already use. Same flows as online. No app for the shopper. Under five minutes for you.

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The black hole on the high street

  • Your best customers walk through the door every day—then disappear from your stack the second they leave.
  • Online shoppers hit your site, you know who they are. In-store, you’re guessing.
  • Campaigns, journeys, and attribution stay skewed to ecommerce while stores carry the revenue.

Online vs in-store

Same brand. Two realities—until you close the loop.

Online customerKlaviyo
Known profile, lists, flows
In-store customerNowhere
No persistent identity in your ESP
With GPASS
In-store customerQR · Wallet pass
GPASS
Klaviyo

QR at visit → Wallet pass → synced to your CRM or email tool

Works with tools like Klaviyo—use the same campaigns as online.

How it works

Three steps. No lecture.

Step 1

Scan at the counter

Customer scans your QR with the camera. No app download.

Step 2

Add to Wallet

They save a branded pass in Apple or Google Wallet—always in pocket.

Step 3

Sync to your stack

Identity and visits land in your CRM or email platform so flows and reporting finally include stores.

Built for heads of marketing and CRM

Multi-location UK retail brands already investing in email—and tired of treating stores as a data dead zone. If that’s you, this is the missing pipe.

Straight answers

  • No customer app—Wallet is enough.
  • Merchant setup in under five minutes.
  • Built with privacy in mind; you stay in control of your data.

Stop losing store traffic to the void

Put walk-ins on the same map as your online buyers.

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Full product overview